The Liberia Telecommunications Authority (LTA) has launched its first-ever Consumer Month celebration, a nationwide campaign aimed at empowering telecom subscribers and strengthening accountability among service providers. Running from March 1 to March 31, the initiative is being held under the theme “Building Trust – Quality Service and Fair Treatment for All.” The campaign will focus on educating consumers about their rights, improving complaint resolution processes, and promoting better service delivery across Liberia’s telecommunications sector. Speaking at the official launch, the Commissioner for Consumer Public Affairs and Universal Access at the LTA, Patrick Honnah, described the initiative as a major step forward in strengthening consumer protection.

“This is a historic moment for the LTA. For the first time since the Authority was established, we are dedicating an entire month to engaging consumers, educating them about their rights, and ensuring that service providers remain accountable to the public,” Honnah said. He called on telecommunications service providers and consumers themselves to support the initiative and actively participate in the month-long activities. “Consumer protection is a shared responsibility. We want subscribers to know that they have the right to quality service and fair treatment, and the LTA is committed to making sure those rights are respected,” he added. Throughout the month of March, the LTA’s Consumer Affairs Team will carry out nationwide awareness campaigns, visiting hospitals, communities, and busy street corners to engage directly with the public.

During these outreach activities, the team will distribute educational materials and inform subscribers about their rights under the Consumer Protection Regulations,including how to file complaints, what standards of service they should expect from providers, and the dispute resolution options available to them. As part of the initiative, the LTA will also host Consumer Clinics every Wednesday and Friday in marketplaces across Monrovia, as well as at selected universities and public schools. These clinics will provide direct assistance to consumers who need help filing complaints or resolving ongoing service issues with telecommunications providers. The campaign will also include targeted engagement with women. On March 6, the LTA Consumer Affairs Team will interact with women and mothers at the SKD Sports Complex during celebrations marking International Women’s Day, highlighting the important role parents play in guiding children’s use of digital technology.

In addition to community outreach, the campaign will feature radio talk shows, social media engagement, and stakeholder forums, giving consumers the opportunity to interact directly with both the telecommunications regulator and service providers. These platforms will allow the public to raise concerns, ask questions, and discuss issues relating to service quality, consumer protection, and fair treatment within the telecom sector. The month-long celebration will conclude on March 31 with a closing program highlighting key achievements, lessons learned, and progress made in strengthening consumer engagement during the campaign. The LTA is encouraging all telecommunications subscribers across Liberia to actively participate in the activities and make use of the available platforms. “When consumers speak up and know their rights, the entire telecommunications sector becomes stronger and more accountable,” Honnah emphasized